Astrology is Finding a Home in the Workplace

Does being born under a certain astrological sign have a role in you landing your dream job?

Could including your moon sign on your resume lead to a more fitting career path?

Would having access to your coworkers’ rising signs give your team a better chance at success?

These are the types of questions that are causing growing numbers of Millennials to explore workplace astrology. What may sound like pseudoscience to some is becoming a daily lifestyle choice for others, and there could be some interesting effects for everyone.

Today’s data-driven, fast-paced, and stressful world is leading young people to explore new avenues of community-driven content, such as astrology. The need for comfort and insight is creating a new space for horoscope-driven internet platforms. Although some may not fully believe what they are reading, the provided information can serve as positive reinforcement, and that alone can be helpful.

Once upon a time, not so very long ago, office personality tests provided a way to connect employees through working preferences, leadership styles, and behavior traits. The world of horoscope memes and astrology-based apps offer an alternative to these psychometric tests, such as Myers-Briggs. This particular test has fallen under scrutiny reportedly due to critics who are looking for greater ties to the field of psychology. Still, for many years these types of tests were a way to open up the discussion and find insights into workplace personalities and habits.

While these tests can be informative, they don’t always appeal to many in today’s digital generation, particularly given people’s desire for more creative content and general distrust of what some consider manipulative or pop psychology. For some, the interactive nature of astrology tests and daily predictions somehow feels more actionable and more personalized to the individual user, given the wider variety of possible outcomes that change daily.

Sanctuary is a digital media company that focuses on astrology and mystical services. The mobile app asks for personal information, including birthplace, birth time, and birth date, to curate daily horoscopes. Paired with an interactive social media presence, the app uses meme culture to entertain and inform users as part of a wellness-focused lifestyle. For a price, subscribers are given access to live, chat-style readings with professional astrologers.

Fairygodboss is a career community that offers women information on job openings, career advice, and company reviews. Additional services include curated articles on personalized career topics including how zodiac signs can affect your relationship with your boss.

Co-Star describes itself as a “hyper-personalized” app that delivers daily insight using astrology.  This app is known for its unsparing honesty, which is helping it to stand out from less-candid competition. The language used by its creators is designed to come across like a conversation with close friends, using a straightforward and sometimes sarcastic tone.

Astrology is becoming a more acceptable form of daily insight and entertainment in the workplace, and younger workers appear to be more comfortable sharing that level of personal information. This desire for deeper interaction could be explained by the influence of digital culture and social media sharing with which these age groups are growing up. Whereas older workers are more guarded, the behavior of younger workers demonstrates they believe this type of shared knowledge leads to improved work relationships.

Having unlimited access to personalized information is creating a new space for apps and memes that cater to a specific astrological sign. Whether you find the practice a form of distraction, enjoyment, or insightful knowledge, there is now an option for you and your boss: check your horoscope.

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