Wellness is trending across many categories, including the rise of third-party prescription services, holistic health, and the interest in functional nutrition. This behavior shift leads to innovative pharmaceutical industry changes and how consumers approach whole-body health and well-being.
While the pandemic has changed how consumers behave—or, perhaps, because of that, it has changed how we study behavior itself.
So, what have you fallen out of love with during the pandemic?
Kids are not only adopting and associating themselves with the culture of their surroundings—but also with a culture they are creating online.
Do you pay attention to the headlines? Or are you finding yourself, like so many, exasperated and just plain over it?
What does loyalty really mean to the generation that created its own celebrity culture and sees no clear delineation between the real world and the virtual?
As we begin to enter the second half of the year, there’s a new wave of traditional experiences that are slowly coming into focus—and they’re all surrounding the holiday gauntlet.
The rise of the social media echo chamber has come at a crucial juncture for our culture.
We’ve gone from “striving for the best experience” and “the best experience yet” to “focus on safety” and “for your protection” over the course of a few months.
So, the obvious question is this: What does trust look like after coronavirus?