Wisdom vs. Intelligence

There is some online discussion right now about the difference between wisdom and intelligence. The bottom line is that intelligence is about acquiring knowledge. Wisdom is about taking the perspective learned from life and applying it to our knowledge. In a succinct statement, that is the difference in analyzing your audience by behavior vs. analyzing […]

Technology’s Role in Our New Routines

Technology has a more critical role than ever before in connecting us to our jobs, healthcare, and those important to us. What’s driving innovation is our need for interconnection and how technology can aid all areas of our lives.

Energy and Sustainability

Shifting attitudes towards sustainable energy are helping to place the issue at the forefront of consumer interest. What’s changing is how companies approach this topic with different consumer groups through personalized messaging.