Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

January 6, 2020 Stacy Sullivan-Nipstad

Public Apologies

I might as well apologize now for any ill-conceived words, phrases, and unintended results of the content I have yet to conceptualize or capture in text form.
December 24, 2019 Kay Logsdon

2020 Food Trends

If you follow trends, you’re seeing the 2020 forecasts pop up in your inbox and on social media. Fifteen years ago, fewer organizations did those reports, particularly around food—but we did. And,
December 16, 2019 Kay Logsdon

The Spirit of Competition

There’s a saying that “competitors push you to achieve more.”
December 9, 2019 Stacy Sullivan-Nipstad

What Will Follow Fast Fashion?

The desire for continuously changing fashion is taking a toll on more than just our wallets—it’s impacting our experience.
December 2, 2019 Locke Hilderbrand

I’m Dreaming of a Niche Christmas

Everyone’s off in their own universe when it comes to decorations and holiday aesthetics.
November 25, 2019 Kay Logsdon

Thanksgiving Flavors

Anyone suffering pumpkin fatigue yet? For that matter, how are you feeling about sweet potato, cinnamon, apple, and caramel?
November 11, 2019 Locke Hilderbrand

Manufactured Hope

Happy Holidays! Wait…too soon? You mean you aren’t in the holiday spirit mere weeks after Halloween?
November 3, 2019 Kay Logsdon

Talking To A Robot

Any number of workplace discussions these days can land on the subject of automation. Will it replace people? Will jobs be cut or merely streamlined? What price will we pay, both in terms of expensive


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