Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

July 15, 2019 Kay Logsdon


Brands today are all seeking relevance, but aren’t really sure what to do with it.
July 8, 2019 Locke Hilderbrand

Experience Burnout

When was the last time you went somewhere and you didn’t have the term experience used?
July 2, 2019 Stacy Sullivan-Nipstad

Summer Cuisine

Here’s to the summer season, full of longer days, warmer nights, rising humidity, swimming pools, summer vacations, and, don’t forget, National Ice Cream Sandwich Day, which is Friday, August 2.
June 24, 2019 Locke Hilderbrand

Comment Culture

Fan investment doesn’t always mean dollars spent or attention paid—sometimes investment takes a turn nobody is prepared for.
June 17, 2019 Stacy Sullivan-Nipstad

Mainstream Anxiety

Our Q1 report recently took a look at the rise of anxiety in the mainstream, potential natural remedies, and how our concept of self-care is evolving.
June 10, 2019 Kay Logsdon

New Media Companies

Monolith brands who devour each other are sometimes creating even bigger category juggernauts.
June 3, 2019 Kay Logsdon

Monetizing Reality

Turns out real life isn’t as much fun as fantasy, but it is still watchable…even mesmerizing.
May 27, 2019 Stacy Sullivan-Nipstad

Whimsy Innovation: How Brands are Reinventing Engagement

Today’s retail landscape has changed, in that we are constantly bombarded with all types of new brands: independent, collaborative, and value-based.


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