Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

September 14, 2020 Kay Logsdon

Hot Topics: Q3 2020

If you’ve listened to any news update in the last month or two, there are basically three topics: pandemic, politics, and religion.
September 7, 2020 Stacy Sullivan-Nipstad

The End of Anticipation

The pandemic is creating a new way of life for most everyone, from remote work to remote learning, and the changes continue from there.
August 31, 2020 Locke Hilderbrand

All Eyes on Z

What does loyalty really mean to the generation that created its own celebrity culture and sees no clear delineation between the real world and the virtual?
August 24, 2020 Stacy Sullivan-Nipstad

What is “Doomscrolling?”

Since our minds are hardwired to look for threats, the act of “doomscrolling” only creates more fearful scenarios in our thought patterns.
August 10, 2020 Kay Logsdon

Maybe We Were the Smart Ones

What’s the point in living someplace that is—at least to the jaded among us—overpriced, overhyped, and overly indulgent?
August 3, 2020 Kay Logsdon

Back to What?

I’d say fasten your seat belt, but school buses don’t usually have them. Regardless, there’s a long road ahead.
July 27, 2020 Sterling Huff

Societal Escape

While we can’t all uproot, there is a burgeoning interest in a more self-sufficient life.
July 20, 2020 Locke Hilderbrand

Home for the Holidays (Literally)

As we begin to enter the second half of the year, there’s a new wave of traditional experiences that are slowly coming into focus—and they’re all surrounding the holiday gauntlet.


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