Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

August 3, 2020 Kay Logsdon

Back to What?

I’d say fasten your seat belt, but school busses don’t usually have them. Regardless, there’s a long road ahead.
July 27, 2020 Sterling Huff

Societal Escape

While we can’t all uproot, there is a burgeoning interest in a more self-sufficient life.
July 20, 2020 Locke Hilderbrand

Home for the Holidays (Literally)

As we begin to enter the second half of the year, there’s a new wave of traditional experiences that are slowly coming into focus—and they’re all surrounding the holiday gauntlet.
July 13, 2020 Kay Logsdon

The Five Stages of a Pandemic

With all due respect to the 5 Stages of Grief, the Kubler-Ross model, and Maslow’s Hierarchy of Needs, there is a new pyramid worth considering.
July 6, 2020 Locke Hilderbrand

Echo Media

The rise of the social media echo chamber has come at a crucial juncture for our culture.
June 22, 2020 Stacy Sullivan-Nipstad

The Return of Hobbies

People are connecting with this unexpected free time in a variety of ways that could lead to personal and professional growth.
June 15, 2020 Sterling Huff

Post-pandemic Dining

With tentative optimism, restaurants around the country are opening their doors for on-premise diners—but is anyone coming?
June 8, 2020 Kay Logsdon

The Language of Coronavirus

Keep your search engines running as the terms accumulate, because this new language is universal. And it’s not going away.


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