Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

June 3, 2019 Kay Logsdon

Monetizing Reality

Turns out real life isn’t as much fun as fantasy, but it is still watchable…even mesmerizing.
May 27, 2019 Stacy Sullivan-Nipstad

Whimsy Innovation: How Brands are Reinventing Engagement

Today’s retail landscape has changed, in that we are constantly bombarded with all types of new brands: independent, collaborative, and value-based.
May 20, 2019 Kay Logsdon

The New Local…Well, Newer

Perhaps all of that self-definition of what local means to us is why brands are beginning to center their messaging and marketing around an individual—be it a single person or a single business.
May 13, 2019 Sterling Huff

“I,” Brand

The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.


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