Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

June 22, 2020 Stacy Sullivan-Nipstad

The Return of Hobbies

People are connecting with this unexpected free time in a variety of ways that could lead to personal and professional growth.
June 15, 2020 Sterling Huff

Post-pandemic Dining

With tentative optimism, restaurants around the country are opening their doors for on-premise diners—but is anyone coming?
June 8, 2020 Kay Logsdon

The Language of Coronavirus

Keep your search engines running as the terms accumulate, because this new language is universal. And it’s not going away.
June 1, 2020 Kay Logsdon

What is Behavior, Anyway?

We’ve been following behavior long before device behavior became a thing.
May 25, 2020 Locke Hilderbrand

Experiences in the Coronavirus Age

We’ve gone from “striving for the best experience” and “the best experience yet” to “focus on safety” and “for your protection” over the course of a few months.
May 18, 2020 Sterling Huff

Disruption in Our Food Habits

Consumers are seeing new value in saving more and wasting less.
May 11, 2020 Kay Logsdon

Out of Office

Now, all we need is a digital connection and a device.
May 4, 2020 Locke Hilderbrand

In Trust We Trust

So, the obvious question is this: What does trust look like after coronavirus?


Phone: (417) 875-5000
Toll Free: (800) 545-4085

Ozark, MO 65721