Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

August 5, 2019 Kay Logsdon

Flavor Occasions

Apparently there aren’t enough holidays for us to fit in all our celebrations.
July 29, 2019 Stacy Sullivan-Nipstad

Genre Blending

Artists draw inspiration from the past and present, blending old with new influences while trying to create the next big hit.
July 22, 2019 Sterling Huff

Customer Service Automation

Automation is making the exchange between business and consumer more streamlined, even with less human interaction.
July 15, 2019 Kay Logsdon


Brands today are all seeking relevance, but aren’t really sure what to do with it.
July 8, 2019 Locke Hilderbrand

Experience Burnout

When was the last time you went somewhere and you didn’t have the term experience used?
July 2, 2019 Stacy Sullivan-Nipstad

Summer Cuisine

Here’s to the summer season, full of longer days, warmer nights, rising humidity, swimming pools, summer vacations, and, don’t forget, National Ice Cream Sandwich Day, which is Friday, August 2.
June 24, 2019 Locke Hilderbrand

Comment Culture

Fan investment doesn’t always mean dollars spent or attention paid—sometimes investment takes a turn nobody is prepared for.
June 17, 2019 Stacy Sullivan-Nipstad

Mainstream Anxiety

Our Q1 report recently took a look at the rise of anxiety in the mainstream, potential natural remedies, and how our concept of self-care is evolving.


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