Our Thoughts

Articles and perspectives written by our team of analysts that explores evolving categories, emerging trends, and why behavior changes.

February 3, 2020 Kay Logsdon

Time as a Platform

Once you are behind, it’s hard to catch up.
January 27, 2020 Locke Hilderbrand

Dear Diary, Mood: It’s Complicated

I’m tired of watching people turn into advertisements.
January 20, 2020 Sterling Huff

The Cli-Fi Future

Our stories of destruction often contain a message of warning to future generations; and, the impetus of this warning is often reflective of the challenges and fears of the day.
January 13, 2020 Kay Logsdon

The Future of Clutter

Don’t laugh. Clutter is on a lot of people’s minds these days—but not with the intent to give it a future. No, the idea is to eliminate clutter, cut it off, stop the flow.
January 6, 2020 Stacy Sullivan-Nipstad

Public Apologies

I might as well apologize now for any ill-conceived words, phrases, and unintended results of the content I have yet to conceptualize or capture in text form.
December 24, 2019 Kay Logsdon

2020 Food Trends

If you follow trends, you’re seeing the 2020 forecasts pop up in your inbox and on social media. Fifteen years ago, fewer organizations did those reports, particularly around food—but we did. And,
December 16, 2019 Kay Logsdon

The Spirit of Competition

There’s a saying that “competitors push you to achieve more.”
December 9, 2019 Stacy Sullivan-Nipstad

What Will Follow Fast Fashion?

The desire for continuously changing fashion is taking a toll on more than just our wallets—it’s impacting our experience.


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