The New Local…Well, Newer

Perhaps all of that self-definition of what local means to us is why brands are beginning to center their messaging and marketing around an individual—be it a single person or a single business.

“I,” Brand

The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.

Insta Gratification

Collecting experiences has become a social media phenomenon—a game of sorts, and everyone is playing, even if they don’t think they are.


Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app.