Today’s retail landscape has changed, in that we are constantly bombarded with all types of new brands: independent, collaborative, and value-based.
Perhaps all of that self-definition of what local means to us is why brands are beginning to center their messaging and marketing around an individual—be it a single person or a single business.
The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.
Collecting experiences has become a social media phenomenon—a game of sorts, and everyone is playing, even if they don’t think they are.
Our world is now international in a way many would never have expected.
Sure, luxury can be great to experience—but why wait? It’s becoming more and more important to reward ourselves with small luxuries.
Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app.