“I,” Brand

The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.

Insta Gratification

Collecting experiences has become a social media phenomenon—a game of sorts, and everyone is playing, even if they don’t think they are.


Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app.