The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.
Collecting experiences has become a social media phenomenon—a game of sorts, and everyone is playing, even if they don’t think they are.
Our world is now international in a way many would never have expected.
Sure, luxury can be great to experience—but why wait? It’s becoming more and more important to reward ourselves with small luxuries.
Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app.