The companies who are truly successful, that retain a consumer advocacy, understand that finding real-world relevance to the consumer’s life is paramount.
Insta Gratification
Collecting experiences has become a social media phenomenon—a game of sorts, and everyone is playing, even if they don’t think they are.
Scrolling for Food
Our world is now international in a way many would never have expected.
Niche Luxury: How Companies are Redefining Enjoyment
Sure, luxury can be great to experience—but why wait? It’s becoming more and more important to reward ourselves with small luxuries.
Rewards
Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app.