I’m Dreaming of a Niche Christmas

It’s the first week of December! With Thanksgiving out of the way, and the crazy spree of Black Friday under our belts, we’re now facing the onslaught of a week filled with more made up holidays to get you to spend money—is anyone shocked at this point that someone’s Cyber Monday sale has been extended? But beyond the shopping, eating, and shameless binging of made-for-tv holiday movies, it is also time to play aesthetics roulette with the holiday season.

Mermaid—no, rose gold—no, wait, monochrome—maybe? So many options for décor and design this holiday season. Everyone’s off in their own universe when it comes to decorations and holiday aesthetics. As some people lean hard into traditional red and green Christmas, others are finding solace in Scandinavian and Nordic designs. If you dive deeper, you can find ornaments and garlands that represent almost anything these days. Everyone’s interests can be on display as Christmas décor—because nothing says Christmas like a sushi themed tree in the kitchen and a trailer park tree in the den.

I can’t really say much here, after all, one of (yes—I have multiple) my trees is botanical themed and sits in my south facing window surrounded by all my houseplants. It’s green, and green, oh—and green. The crazy part about my own personal niche Christmas journey is that every year it gets easier to do something unique. More brands are launching Christmas decorations with niche themes than ever before. I almost caved on a set of neon ornaments that had Scandinavian prints on them—and don’t even get me started on my Krampus tree.

Christmas has become a holiday of self-expression, one in which we take very traditional elements and adapt them to our personal needs and wants—and we’re celebrated for doing so. Beyond Christmas trees, holiday food, and of course the ugly sweaters, we’re also seeing more niche holiday entertainment appear.

Now there are Baby Boomer-centric Christmas romance films, Christmas movies about pets, movies that combine Christmas and Hanukkah, and an endless variety of Christmas reality competition shows. This year, we even have A Christmas Carol being revisited as a gothic horror piece on FX, further pushing the idea of traditional elements being leveraged in niche new ways.

What all of this is doing is giving us choice in what Christmas looks like to us—the same way we personally interpret what the holiday season means to us. I may not be the Ghost of Christmas Yet to Come, but this direction is showing no sign of slowing down; you can only expect holiday aesthetics to continue to become more niche, and, as for the traditional red and green of yesteryear? Well, save it for the Ghost of Christmas Past.