The Pivot into Survival Mode Changes Everything
We need to rethink what data can do for business, how it is gathered, and how it is applied, while we accept new data realities.
Our Behavior Has Changed
1. Fear is going to change how we think about data, and how we gather it.
We can’t intercept consumers who are moving through their routines, because the routines themselves are changing—both due to regulations as well as personal preferences.
2. We have to embrace volatility, and re-evaluate preexisting data.
Life has been upended overnight for many, changing the outcomes and ambitions of those who may once have been steady consumers.
3. Behavior has to lead data, and data has to become an on-demand resource.
People are online more than ever—but their purchase decisions, and even ability to make purchases, is evolving daily. In an effort to keep up with our audiences, we have to adjust as fast as they are being told to.
We are currently facing unprecedented and unexpected change across all consumer categories due to the coronavirus pandemic. As brands, services, and consumers all adjust at the same time, everyone is trying to minimize risks. This has led to dramatic re-evaluations of industries and audiences alike, where new standards and practices are being forced into existence out of necessity and regulation.
At WHYSDOM, we’re dedicated to monitoring and tracking the evolution of consumer behavior during this tumultuous time—across all categories. It is our mission to watch behavior evolve, and to help brands navigate the quickly changing consumer mindset.
Now more than ever we need to all rethink what data can do for business, how it is gathered, and how it is applied.
Look Back, Act Forward
Our team has been monitoring the unprecedented change that the pandemic has wrought and is actively watching how both consumers and brands are adapting.
I’d say fasten your seat belt, but school busses don’t usually have them. Regardless, there’s a long road ahead.
While we can’t all uproot, there is a burgeoning interest in a more self-sufficient life.
As we begin to enter the second half of the year, there’s a new wave of traditional experiences that are slowly coming into focus—and they’re all surrounding the holiday gauntlet.
With tentative optimism, restaurants around the country are opening their doors for on-premise diners—but is anyone coming?
Keep your search engines running as the terms accumulate, because this new language is universal. And it’s not going away.
We’ve gone from “striving for the best experience” and “the best experience yet” to “focus on safety” and “for your protection” over the course of a few months.
Consumers are seeing new value in saving more and wasting less.
Now, all we need is a digital connection and a device.
So, the obvious question is this: What does trust look like after coronavirus?
We are ready to go out to eat again. The question is, will the restaurant industry and the food supply chain be ready to let us in the door?
Entertainment is just one area that is evolving more quickly–out of necessity, as driven by both the creators and potential audience groups. The number of people who are staying home, as required, are creating a greater need for digital entertainment solutions.
Where does mental health fall on the list? Are we making it a necessity?
Why are we putting our healthcare professionals in a position where they have to remind us to stay home?
People who are practicing social distancing are finding creative ways to fill their newly acquired spare time indoors.
Many restaurants have managed to reinvent themselves quickly, but that doesn’t mean this is easy, or even permanent.
As desperate as things seem, there is an oddly bright refuge, if you know where to look.
The future is all about sorting out what we do from here on out.
Preparing yourself for the inevitable “attack,” wherever it may originate and whatever form it may take—from a pandemic to a data breach to personal security.
Interested? Let’s Talk “New” Behavior.
Our team is ready to help in any way we can, through understanding the behavior at the core of your consumer. If you’d like to see more of how we’re thinking about the changes surrounding the coronavirus pandemic, let us know how we can help.