Technology has, for years, helped advance all areas of communication, whether that conversation is among consumers and brands, brands to one another, or simply keeping people close to their chosen family and friends. Such connections were rarely more critical than during the pandemic, when every contact was interrupted, sidelined, and ultimately forced into change that led to us reexamining how we interact. These changes—and the technology that enables them—will continue to advance our daily routines.
Some of the changes we are experiencing which address public access to technology in areas such as health care, education, work, and social interaction are likely to become permanent moving forward. Similar innovations are helping in the reopening of schools, businesses, restaurants, and offices that are eager to welcome people back.
Looking at how we interact as a group during physical exercise is one example of why virtual fitness classes will be here for the long run. For example, Barre exercise chain, The Bar Method, plans to continue to offer both physical and online workouts as locations reopen, giving guests more choices in scheduling. These digital options allow people to interact with a like-minded community to push themselves physically and gives them the flexibility to do so when it works with their schedule.
The expansion of telehealth and virtual office visits is innovating personal care by providing access to help when and where it’s convenient for the patient. The availability of these services for veterans is particularly essential as many face barriers, including regular transportation and mobility challenges. In addition, demand for these online video appointments continues to rise following an increase during temporary facility closings.
These examples of consumer behavior shifts showcase how people use technology to keep in touch with those who matter when it matters most. Why this is important to brands has to do with personalized messaging, based on the differences found in consumer populations, and that‘s where WHYSDOM can help.
One of our Personas, The Connected, directly resonates with the evidence listed above. This group wants the opportunity to participate with both online and offline communities. The Connected wants to reach goals through a group setting, and engaging them involves using technology as a tool for open communication.
To learn more about WHYSDOM Personas, click here.