For the better part of an entire year, many of our daily habits and routines have changed—thanks, in part, to improvements in technology. We are relying more on digital services and applications to help us navigate our living environments. Where convenience has converged with necessity, technology has stepped in to provide more access when, and where, we need it.
This type of lifestyle shift is likely to survive the post-pandemic world for a variety of reasons. Most notably, consumers have discovered how to maximize personal time using e-commerce, streaming, and virtual connectivity to make the most of any task while staying connected to loved ones. We have greater access to necessities including food, household goods, and everything in between, which can be seen as both positive and negative.
For businesses, options such as delivery and order pickup have created new job opportunities. Facebook created a “Director of Remote Work” to help facilitate a more successful work experience and navigate these changes through better leadership. With entire companies who made the call to keep their staff working remotely indefinitely, positions such as this are meant to help create a more streamlined professional atmosphere, without losing sight of interpersonal relationship needs.
Third-party apps, including Instacart and Grubhub, stepped in to pick up the slack and meet consumer demand for to-go food and grocery orders. This has produced some supply chain concerns, and at the same time brought to light areas in need of adaption and growth moving forward. Many of these apps are facing changes, including potential new legislation that would require direct partnership with restaurant owners to keep menus and communication more fluid for a better consumer experience.
Some brands have used this time to pivot their focus from physical business models to those that cater to being at home. Texas-based entertainment chain Main Event launched a virtual experiences platform to encourage similar play and team-oriented fun to virtual guests. These “Main Event Virtual Experiences” provide party activities and team-building featuring live hosts, and options that include escape rooms, trivia, and interactive problem-solving fun.
The continued movement of working from home is inspiring its own form of content, beyond the endless Zoom calls and virtual meetings. Workfrce is a media publication created for digital assistance and information on navigating work-life balance while being a remote employee. The new company offers job postings, content, and consulting services through daily article posts. To make things more entertaining, the videos are short documentary-style films designed to engage and inspire people in their new working environments.
As we move forward into 2021, the adaptations being made in our work and living environments will continue to unfold, and the business world is paying attention to changing consumer needs. The spaces where we work, play, and live are growing closer, and this is leading to new services that can supply us with anything we need or want from the comfort of our own homes.