What if you knew your consumers behavior, interests, and motivators, so you could make smarter marketing decisions through insights?
WHYSDOM offers a full suite of services from consumer insights through our CultureWaves products to behavior-driven audience development and ad deployment. With the ability to pick and choose components, our services can be tailored to solutions that meet your objectives.
Leveraging the “Power of WHY”
We convert our need-based behavior observations into actionable consumer insights to help you takxe full advantage of emerging trends, better engage current and future customers, and build superior relevant brands.
An exploration of how different generations engage through behavior and culture
Behavior Over Time
An exploratory view of how behavior has evolved within a set timeframe, category, or audience need
A look at how a major cultural shift has affected a category through micro trends, trend tracking, and category adjacencies
Custom Behavior Charts
Unique explorations of behavior that cannot be tracked through traditional data and research
An exploration of major shifts within a category, including marketplace evidence and recent examples of behavior changes
Consumers’ needs and motivations change daily–are you ready?
We monitor cultural trends and market innovations, complementing your reported data with observational behavioral data to ensure you have a whole perspective and know what’s really happening in your marketplace today, and what will happen tomorrow. We help clients understand what it takes to create two-way lasting “connections” with consumers along the engagement journey.
IDEATION & PRODUCT DEVELOPMENT
Ideations & Brand Immersions:
We offer immersive, experiential workshops that showcase opportunities for your company with tactile exercises and dining experiences.
Brand Strategy & Synergy:
We offer brand and product development workshops to help you understand where you fit in consumer behavior, how to maintain relevancy, and how to reach new audiences through meeting core needs.
We can speak at trade shows, events, webinars, and corporate gatherings. This can include a custom category report to review with your group, including generational views, flavor curves, and adjacency behaviors.